Bring Me Sunshine

Recent years had been hard on Morecambe.
A classic victim of the cheap and cheerful overseas package holiday, dwindling tourism and unemployment set Morecambe into a seemingly
perpetual decline.

By the mid 1990's Morecambe 'qualified' for the title of 'most depressed town in England' with a report revealing the highest number of
antidepressants were being doled out, per local health authority per person.

With decreasing trade, high profile closures, increased unemployment, drugs and crime, Morecambe polled 3rd in a 2003 book 'UK Crap Towns';
a cruel blow to the once internationally renown holiday destination, formerly dubbed, the 'Naples of the North'. The tragic deaths of 21 Migrant
Cockle Pickers in 2004 effectively brought the town to its knees.

Though with investment from a sharp eyed developer, in 2008 the beautiful deco seafront Midland Hotel was reopened after ten years of neglect.
After a twenty-year absence, the towns beauty pageant returned and 'the Shrimps'; Morecambe's football team qualified for 'Football League'
status.